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At the heart of our rigorous is a commitment to authenticity and transparency. Our expert reviewer
At the heart of our rigorous is a commitment to authenticity and transparency. Our expert reviewers open real accounts with UK casino sites, deposit real money and actively engage with the platform in order to evaluate key aspects of the player experience.
Each online casino is assessed against a strict checklist covering 10 critical components:
We confirm that all the casinos we endorse are fully licensed by the UK Gambling Commission (UKGC) to ensure a level of trust and protection is provided to our players.
We investigate the measures a casino undertakes to protect players' personal and financial information, including the use of SSL encryption, secure payment gateways, data protection policies and internal auditing processes.
We ensure fair gameplay by checking for independent testing certifications (like eCOGRA or iTech Labs) that confirm games operate with a genuine Random Number Generator (RNG).
A quality casino should promote gambling practices as a priority. We assess the availabibily and visibility of responsible gambling tools, such as deposit limits, time-outs, self-exclusion options and links to support organisations like GambleAware or GamStop.
We test a casino's deposit and withdrawal processes first-hand, considering:The range of accepted payment methodsSpeed of withdrawalsTransaction feesTransparency and verification (KYC) procedures
Ease and security in handling player funds are crucial for a positive user experience.
We scrutinise the welcome bonuses offered to new players, focusing on:Bonus amount and structureWagering requirementsTime limits / win limitsGame restrictions
We prioritise those casinos that offer welcome bonuses that are fair, transparent and offer real value to our players.
Beyond the initial welcome offer, we assess the regularity and quality of ongoing promotions, such as reload bonuses, free spins, VIP programs and tournaments.
We pay very close attention to a casino's games library, ensuring they offer a good balance across the main gaming categories, including:SlotsLive dealer gamesTable gamesBingo / keno / scratch cards
We interact with the casino's customer support teams to evaluate:Availability (24/7 support is always preferred)Contact methods (live chat, email, phone)Response timesHelpfulness and professionalism
Finally, we are always keen to incorporate real player feedback into our casino reviews, with our players encouraged to submit their own opinions and ratings - both positive and negative - directly onto our casino review pages.
Every casino review is thoroughly fact-checked and verified by our team of experts before publication. We continuously update reviews to keep information accurate, relevant and up-to-date, adhering to a detailed review methodology and strict editorial guidelines.
Our review process then factors in feedback from Gambling.com members on the usability, enjoyment and overall experience of online casinos. Insights are gathered through various methods:User Reviews & Ratings: Members contribute their own reviews and ratings for each casino, helping gauge player satisfaction.Live User-Testing: One-to-one interviews where users interact directly with casino sites, guided by moderators trained to elicit unbiased responses.Focus Groups: Online discussion forums with groups of members to gain in-depth insights into casino products and services.Online Surveys & Polls: Immediate responses from members on new casinos and games.
These insights into how players interact with online casinos help refine our recommendations to reflect real user experiences.
Join Gambling.com as a member to share your opinions with our community.
Please note: we cannot mediate specific disputes with licensed casino sites; for these, refer to the independent adjudication service, IBAS.
We pride ourselves on a robust and transparent casino rating system. These ratings are determined by scores from our initial casino review and are then adjusted based on registered member opinions.
Each casino receives an overall rating out of 100, allocated according to the comprehensive criteria in our reviews.
When a new casino is added to the site and has not yet received user evaluation, its rating will be updated once member reviews are collected.
Only casino sites that perform well in our analysis and receive positive member feedback will earn a place on our recommended list of top-rated online casinos.
This dual approach is essential, ensuring that our ratings provide a reliable evaluation of each casino's performance.